Winning Words for Executives
Overview | Benefits | Workshop Agenda | Program Details

It's impossible to not communicate, because everything you do--or don't do sends a message about your solution, your company and YOU. Nowhere is this more evident than the sales presentation environment. Buyers make instant judgments. A poorly planned sales presentation sends the message that you don't care about their business. The customer's response? "Then I don't care to do business with you."

PROGRAM OVERVIEW

It's impossible to not communicate, because everything you do--or don't do sends a message about you and your company. In a presentation setting, to the audience, the Executive is the embodiment of the Company. Therefore, it is critical that your performance matches what you want the audience to feel about your company.

Program Overview

This workshop provides the Executive with real tools and techniques that are repeatable. It is a practical workshop focusing on:

• HOW audiences' (Investors, Analysts, Stock Holders, Customers, Employees, Media) listen,
• HOW audiences' make decisions based on their feelings about a speaker,
• HOW to make personal style adjustments to fit the audiences' objective/s and align with your objective/s,
• HOW to design a customized message (presentation) based on the above.

In this workshop, Executives learn to concentrate on HOW to communicate the company's VALUE PROPOSITION - not on their technology or product offerings. Buyers have CHOICES - Which company do I want to do business with? The one who "talks products," or the one who "understands me - the customer" and can clearly communicate the value the selling company can bring to the business relationship?

Techniques That Create a Relationship And Differentiate

Technical Presentations, Technological Vision Presentations, Company Capability Presentations are opportunities to showcase your company. Well developed and delivered presentations WILL differentiate you from your competitors.