
To succeed in today's tough marketplace, your sales people need to do a lot
more than just sell products. They need to develop long term trusting
relationships with your customers - relationships that will endure in hard times
and withstand the efforts of your competitors. Developing such relationships
requires a whole new mind set, a new set of skills. Peak
Performance Selling teaches those skills.
Peak Performance Selling means your sales people
learn to ask the right questions and they learn to really listen - so
they can find out what your customers need. Peak Performance Selling means
making recommendations that not only result in an order, but also promotes your
customer's best interests and differentiates you from your competitors. It means
both you and your customer come out ahead and are PARTNERS IN PROFIT - and the
customer looks to you as a valued advisor!
This IS NOT really a sales training class at all. This is an experiential
workshop focusing on: · HOW buyers make business decisions,
- HOW buyers evaluate the selling organization, ·
- HOW buyers listen, ·
- HOW to position your value, differentiate your company and become a TRUSTED
ADVISOR, ·
- HOW to overcome resistance!
In this workshop, sales professionals learn to concentrate on the customer's
business instead of their own solution. They learn how to position themselves as
advisors to the customer, so they don't get viewed as a "product pushers" or
vendors. By building a partnership with the customer, they can base sales on
value instead of price. NOW THEY HAVE COMPETITORS, BUT NO REAL COMPETITION!
Sales Professionals learn how to ask tailored questions that differentiate
themselves from the competitors. And they learn HOW to listen to the customer's
responses. They learn how to turn sales meetings into consulting meetings -
where the seller is viewed as a valued advisor.
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I saved a piece of business during the lunch break
the techniques worked. Thanks.
- Account Executive, Bellsouth Large Business
...Wow! In hindsight, it all makes sense. Cant believe
we have not done this type of planning in the past! I am certain that if we
can demonstrate corporate ROI to the folks who own the checkbook we will win
in the future. Thanks.
- Sales Professional, Nortel Networks

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