C.R.U.S.H.
Overview | Benefits | Workshop Agenda | Program Details

To succeed in today's tough marketplace, your sales teams must understand the COMPETITION better than they understand themselves. Everyone out there is looking for ways to “eat our lunch.” Every competitor is looking for the next best mousetrap. Whether it is through an advanced technology, or by providing a seamless purchasing experience, or by providing amazing service – everyone is looking for a KEY DIFFERENTIATOR that sets them apart. What happens if you have ‘legal’ insider information that will help you WIN the business? What if you know their weakness? Understanding the competition is what CRUSH is all about.

This learning experience has been designed to arm Sales Teams with critical methodologies for understanding the competition.

• HOW does the competition think.
• HOW does the competition make decisions.
• HOW does the competition view time.
• HOW does the competition view money.
• HOW does the competition respond to competitive pressure.
• HOW to CRUSH them!

THE WORKSHOP CONTAINS:

This is a game driven workshop focusing on:

• How to use field-tested diagnostic tools.
• How to work as a team to get legal ‘insider’ information.
• How to brainstorm.
• How to read the competition’s clues.
• How to read between the lines.
• How to develop a CRUSHing strategy.

THE WORKSHOP

• What is a STRATEGY
  • Gather intelligence. What do you know that no one else does?
• How to ANALYSE information
  • Understand the role of PREPARATION.
  • Understand BRAINSTORMING.
• How to READ BETWEEN THE LINES
  • Learn HOW to read a website.
  • Learn HOW to look for clues in the competition’s Annual Report & Investor Call Reports.
  • Understand HOW to look for clues in the competition’s behaviors.
  • Understand HOW to position your strengths.
  • Understand HOW to minimize your weaknesses.
• How to develop a STRATEGY
  • Learn HOW to develop a compelling strategy.