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Top Down - Bottom Up Selling
Overview | Benefits | Workshop Agenda | Program Details

BENEFITS

Upon completion of Top Down - Bottom Up Selling, Sales Professionals will:

  • Have a greater understanding about what how to become a trusted advisor and use the NAVIGATION TOOLS.
  • Gain more confidence in their ability to understand the customer and the key market drivers that are affecting their business.
  • Increase analytical skills.
  • Sharpen their ability to ask all the right questions.Understand the DECISION-MAKING GROUP.
  • Understand how to complete a Competitive Analysis.
  • Understand what DRIVES corporate decisions.
  • Understand what DRIVES personal decisions.
  • Sharpen ability to develop an entire SALES CAMPAIGN.
  • Gain confidence when talking to the TOP FLOOR.
  • Conduct a Rate/Rank on the Sales Opportunity.
  • Win and continue to be perceived as a trusted advisor by the TOP FLOOR.

“I now have a framework to create a strategy that not only sells to my buyer, but the entire corporation. I will use it.”

- Eastern Region Sales Manager, Caspian Networks

“…they teach the sales professional to look behind the obvious…to identify and address the customer’s critical success factors…to understand the customer’s Decision Making Process and their Politics…to make short term sales while protecting the long term relationship.”

- Sales Director, Cooper Cameron


PO Box 180730, Coronado, CA 92178

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